You may not use it much, but Pinterest is a good tool for product marketing. It can make your brand appealing, and also spread word about your products, deals and recipes.

Now, building a visually appealing page with lots of followers will take time, but once you do, it’s easy to gain wide media attention. Some Pinterest accounts have even seen coverage from Time magazine! But to get there you’ll need to be consistent in filling the platform with amazing photos your followers will love to re-pin.

Harnessing the Power of Pinterest

So, Pinterest is a pretty great tool for brands. When put together properly with lots of original creative content, it can give you more referral traffic than LinkedIn and Google+ combined. You just need to make sure your business objectives suit the platform.

We know most of you probably overlook Pinterest. It’s not your go-to place for social. So here are some interesting facts to show you why businesses still invest in this social network:

  • They received 10 million monthly unique visitors in the US faster than any other site in history.
  • Visitors from Pinterest referrals spend 70% more than visitors from non-social sites.
  • 69% of consumers find the item they want to buy through Pinterest (compared to 40% on Facebook).
  • Re-pins make up 80% of pins.

Do these stats make you want to jump in? We’ve got some quick tips to help you create an effective and attractive Pinterest for your business.

Add a ‘pin it’ button to your site. Make it easy for your website visitors to share images and links, as well as view your Pinterest page.

Get your account verified. This will increase trust with users.

Use Pinterest’s analytics system. Once you’re verified, you can see: which of your pins were the most popular over a specific period, how many re-pins you’ve received, how many impressions your page has received, and other useful information.

Conduct research. Using Pinterest is a great way to see what people are saying about your business. You can also use Pinterest to see what your competitors are doing, or find potential content for your website.

Have fun with it. If you find a pin fun and interesting, chances are your potential customers will too. Is there a new product that you’re excited about? Dedicate a whole board to it! Fill it with vibrant content, and you’re good to go.

Does this seem a bit daunting? Pinterest isn’t something you can create in one go, and then leave to do its own thing. It needs daily attention. Make sure you’re dedicating some time in your day to interacting with users and posting exciting new content.

You can also contact us to help you set up and maintain your Pinterest account.

Harnessing the Power of Pinterest
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Harnessing the Power of Pinterest
Pinterest isn’t something you can create in one go, and then leave to do its own thing. Here's your guide to harnessing the power of Pinterest.
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